In this State-of-the-Web era, a picture is worth a million words.
It must be close to a million-to-one ration of words to images glanced at for an instant or longer on the World Wide Web.
Because most Internet page views last about a second, it helps to have something to look at that is interesting enough to stop Web surfers on your page; a high impact image that is related to the business on some level, or in some way artistic or interesting.
The right photo, can define a business brand that will last for generations. A supporting portfolio/gallery of large, quality images positions a company.
The above photo was used for the home page and all print collateral of a fourth generation custom home builder:
Postal Mailer Design:
Pocket Folder Design: